Most studios make you book a call to learn a number. We publish it. Work comes in three shapes, sprints, builds, and ongoing partnership, and the ranges are right here. The diagnostic is free and scoped fix work starts from $5,000.
Short, focused engagements. Name a problem, we build the fix: positioning, a growth plan, or a scoped fix from your diagnostic.
Bigger projects with a defined outcome: a full brand identity, a go-to-market, or a rebrand.
Once it is working, the studio stays on to execute and manage it. Scoped to what you need, not a fixed package.
You get: A positioning and messaging framework the whole team can recite, so you stop describing the company five different ways.
Replaces months of muddy messaging and the campaigns that quietly underperform because of it.
What moves the number: One product and one audience with clear inputs sits at the low end. A portfolio, several stakeholder audiences, and deeper research move it up.
You get: Your single highest-leverage growth move, named and sized, plus the plan to execute it.
One clear move beats a year of spreading budget thin across channels that never compound.
The same growth playbook took BlueWillow from 150K to 1.4M users, with CAC cut from $3 to $0.09.
What moves the number: A single question or channel at an earlier stage sits at the low end. A full-funnel, multi-channel deep-dive with unit economics moves it up.
You get: The single biggest gap from your diagnostic score, fixed and handed off.
The lowest-risk way to see how the studio works before a bigger engagement.
What moves the number: Scoped to the gap. From $5,000, depending on what the fix actually requires.
You get: A complete visual identity plus the system to keep it consistent everywhere it shows up. You own all of it.
Less than a single senior designer's salary for the same stretch, and you keep the whole system, not a stack of one-off files.
What moves the number: Building from existing positioning with a core system sits at the low end. Positioning and identity from scratch, with more applications and concept rounds, moves it up.
You get: A repositioned, refreshed brand that keeps its hard-won recognition instead of starting from zero.
A rebrand that lands costs a fraction of one that misses and sets growth back a year.
What moves the number: Priced from $30,000 because it includes repositioning, a refreshed identity, and a rollout plan. Scale and number of applications move it up from there.
You get: A complete go-to-market plan and the assets to launch with, so the launch lands instead of leaking.
A botched launch is expensive to redo and hard to relaunch. This gets it right the first time.
What moves the number: One product to a defined audience with core assets sits at the low end. A multi-channel launch with more assets and a longer runway moves it up.
You own everything we build. No lock-in, no dependency built in on purpose.
Founding client rates available for the first six engagements.
The prices above are entry points. Most engagements start as a scoped project, then continue into ongoing execution and management once it is working. That ongoing work is scoped to what you actually need rather than sold as a fixed package, so it is not a single number here. Tell us what you want run and we will scope it.
Positioning sprints run $12,000 to $18,000, brand identity builds $20,000 to $35,000, rebrands from $30,000, growth strategy sprints $10,000 to $15,000, and go-to-market or launch engagements $20,000 to $35,000. Scoped fix work after the free diagnostic starts from $5,000. Every number above is a fixed-scope project. Ongoing execution and management is available too, scoped to what you need.
Because hiding it wastes everyone's time. If the range does not fit your budget, you should know in ten seconds, not after three calls. Publishing it also keeps us honest: the number is the number, scoped to the deliverable.
Yes. Most engagements start with a scoped project, then roll into ongoing execution and management once it is working. That ongoing work is scoped to what you need rather than sold as a fixed package, so it is not in the list above. The one thing the studio does not do is fractional CMO leadership, which is Hector personally embedded as your part-time marketing executive, handled at hectorferran.com.
For the first six engagements, founding client rates are available in exchange for things like a named case study, a testimonial, and a referral. The published ranges above are the standard rates.
Most start with the free diagnostic or a short scoping conversation. From there we define the deliverable, agree the number within the published range, and set a start date, usually within a couple of weeks.
Tell us what you are building and we will scope it. Or start with the free diagnostic.
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