Coquí Dream Studios
Case study · Consumer services · our own venture

Bon Bon Clean: built from scratch, still run by us.

Residential cleaning · Brand, lead gen, operations · Greater Portland metro

Bon Bon Clean is a residential cleaning brand we built from nothing and still operate today. We made the brand, the lead-generation pipeline, and the systems that run the business. In the past year it grew revenue 5x and went from a solo founder to a crew of seven. It is the clearest proof of what the studio does: we build the engine, and we can run it too.

5x
gross revenue growth in the past year
175%
more bookings, year over year
70%
recurring clients

The situation

Bon Bon started as a one-person operation. The work was good and customers were happy, but everything ran through the founder, and growth was capped at word of mouth. There was no brand to speak of, no system bringing in work predictably, and no way to scale past the founder's own hours. A good service, stuck at the size one person can carry.

The work

We built the whole thing. The brand and identity from scratch, the name, the look, the voice. A booking platform and the day-to-day operations that keep the business running. And the piece that changed everything: a lead-generation pipeline that brings in work on a schedule instead of hoping for referrals. Then we kept running it, because the studio does not just hand over a plan and leave.

The result

The company incorporated in September 2024. In the past year, gross revenue grew 5x and bookings climbed 175% year over year, the lead-gen pipeline doing exactly what it was built to do. And it happened while raising prices, not cutting them: the average billable rate rose 43% over the same period, because a brand people trust can charge what the work is worth. The team went from the founder alone to a crew of seven, and the service area expanded from Portland out into the greater metro and surrounding cities. Most telling: 70% of clients are recurring, and the Google rating sits at a perfect 5.0. This is a real book of repeat business now, not a side hustle riding on referrals.

+43%
higher average billable rate
5.0★
average Google rating
1 to 7
team, from a solo founder to a full crew

What this means for you

Bon Bon is our own venture, which is the honest version of "we practice what we sell." We built the brand, the engine, and the operations, and we still run all three. The playbook is the same one we bring to your business: a brand people want to belong to, plus a system that brings in work predictably. It works in a cleaning company as well as it works in a crypto exchange, because the mechanism does not change, only the market does.

See it live at bonbonclean.com.

Similar problem?

Building a consumer brand from scratch?

That is exactly the work. Tell us where you are starting from.

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